From Venue to Storefront: Where ToozitCORE Ecomm Fits
A pure-venue engine and a full store engine solve different problems. Building both on one foundation is the interesting part.
By Marcus Ellery
A marketplace and a store are not the same business. A marketplace connects many buyers and many sellers and, in Toozit's case, stays out of the transaction entirely. A store is one merchant selling their own products, and it needs to own the whole flow, from catalog to cart to checkout.
ToozitCORE Ecomm, now in development, is Toozit's answer for the second case. It is a full, standalone store engine rather than a venue, and it is being built on the same ToozitCORE foundation that powers the Xchanges. That is the part worth watching: the same drop-in, white-label, turnkey approach applied to a complete storefront.
It is early, and Toozit is still building. But the shape is clear enough, one foundation, two very different products, both meant to be branded and run by an operator. See the wider family at Toozit and ToozitCORE.
Source: New London Media
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